Be Scene
——
Be Scene is a multi-platform app that allows shoppers to custom tailor their wardrobe with a personalization questionnaire. The app then generates brands that would be a likely fit to the consumers interest/styles and are introduced to new brands from all over the world. Amongst this, Be Scene allows for new and smaller brands to gain exposure, reaching audiences from all around the world.
About
Challenge
With the global changes to the economy, the shopping experience has evolved to be geared towards e-commerce, rather than the traditional in-store experience. As consumer behavior shifts to online shopping, many brands have set their priorities on branding and increasing their online shopping platform. Smaller clothing brands that are not able to keep up with the constant trend have struggled to present their brand through this interface and continue to lose exposure. Creating a runway for those local/small brands to feature their collections online through Be Scene is an upgraded way that benefits both consumers and the brand.
User Personas
Shopper’s Affinity Mapping
Brand owner’s Affinity Mapping
Competitive Analysis
Style Guides
Color Palette
The palette contains colors to exemplify an overall neutral color tone to display an upscale luxurious aesthetic. The deep red acts as an accent color to enhance the richness to the design look.
Typography
The logo and typography was selected to match the luxury and simple, yet sophisticated aesthetic of a fashion app.
A/B Testing for user’s account
Version A:
Profile tab shows user’s information that can be edited directly. Setting preferences can be located by clicking the icon on the top right corner.
Version B:
Setting preferences are organized under “My Account” tab. User’s profile can be edited by clicking the icon on the top right corner.
Version B was preferred while testing due to the organization and the probability of using the settings preferences rather than editing the user’s profile information.
Onboarding
Home
View brand profile and latest updates
Click “SHOP WEBSITE” to be directly transfer over to the brands official website
Discover
Search and explore new brands
Brand owner’s account add-on features
What I Learned
Although, this app may have a smaller audience due the niche market. I believe I was able to research and evaluate the industry and behaviors of both the shoppers and owners. The user research helped identify problems and challenges that shaped the decisions made during the process.